AT&T Business Redesign

AT&T, one of the largest telecommunications companies, serves more than 3.5 million business customers. How to reach small business audiences with a consistent digital voice and brand tone?

With the design and development of a holistic digital B2B customer experience that captures all products and service functions across geographies by combining multiple experiences and platforms. The result transformed the shopping experience into a unified service that includes key functions, tools, dashboards and re-architected support content capabilities, tooling and product relevance. Customers were provided with easy-to-use tools to guide them through a purchase: product configuration, comparison tools, availability maps, and a progress tracker all of which guide the customer through the checkout process.

  • Role Interaction Design Lead
  • For AT&T
  • Type Responsive eCommerce