Stephen M. Walker II

  • Head of Product & Design
  • Paris, France

Stephen is an entrepreneur and digital product leader, currently building health and fitness mobile apps at Freeletics. His team of product managers, product designers, content strategists, and researchers are tackling behavior change, community, health, and gamification- all while scaling the Freeletics platform.

Prior to joining Freeletics in December 2017, Stephen directed Human-Centered Design and Research at Amazon, solving international user experience problems.

Over the past sixteen years, he provided creative direction, product design, and digital strategy for brands such as Amazon, AT&T, Bandai Namco Games, Capital One, Disney, Microsoft, Oberto, and Symantec. He founded three companies, including Smoov, a UX Design boutique providing consulting services for web, mobile, and gaming platforms.

Outside of the office, you might find him traveling, taking photos, or directing short films. His travel photography is featured worldwide and sold commercially over the years through retailers such as Urban Outfitters and


VP Product at Luko

2020 – Present Paris, France

Leading a world-class team that is reimagining home insurance. We’re building software and hardware to make homes more safe.

Head of Product & Design at Freeletics

2017 – 2020 München, Germany

Leading a team of PMs, product designers, content strategists, researchers, and design technologists tackling behaviour change, gamification, and scaling design across multiple platforms.

Manager, Global Experience Design at Amazon

2016 – 2017 Seattle, WA

Directed digital human-centered design and research for international retail expansion. Launched Prime Now Singapore, Amazon Australia, and over twenty global features.

Product Design Manager at Capital One

2014 – 2016 Seattle, WA

Design leadership for Seattle office.

Senior Interaction Design Lead at AT&T

2008 – 2014 Seattle, WA

Founder & Director of User Experience at Smoov

2003 – 2012 Seattle, WA

Founded boutique agency. Directed design, research, and development for websites and web applications, console video games, and mobile apps. Provided user experience design and research for 2Advanced, AT&T, Disney, Namco/Bandai, Symantec, and more.

Product Designer at Onehub

2008 – 2008 Seattle, WA

Mobile Product Designer at Microsoft

2006 – 2007 Redmond, WA


Best in Industry Portfolio Builder,

Best Business Site and Mobile Experience, American Business Awards

Site of the Day, CSS Site Awards


Design DNA Speaker

Designit München, Germany

Why Your Design Sprints Always End In Tears Panel

SxSW Austin, TX


Product Strategy and ExecutionDigital InterfacesTeam LeadershipInnovation


Product LeadershipDesign LeadershipDesign SystemsCustomer ResearchProduct StrategyProduct ManagementInnovation HackingVUI DesignSketchPhotoshopIllustratorHTMLCSSMacawLightroomSwift