Stephen M. Walker II

  • Head of Product Design
  • München, Germany

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Stephen is an entrepreneur and design leader, currently building health and fitness mobile apps at the German startup Freeletics. His team of product designers, content strategists, researchers, and design technologists are tackling behaviour change, gamification, scaling design, and managing an award-winning app ecosystem.

Prior to joining Freeletics in December 2017, Stephen directed Human-Centered Design and Research at Amazon, solving international user experience problems.

Over the past fourteen years he provided creative direction, product design, and digital strategy for brands such as Amazon, AT&T, Bandai Namco Games, Capital One, Disney, Microsoft, Oberto, and Symantec. He founded three companies, most recently Smoov, a design boutique providing consulting services for web, mobile, and gaming platforms.

Outside of the office, you might find him traveling, shooting photos, or directing short films. His travel photography is featured worldwide and sold commercially over the years through retailers such as Urban Outfitters and


Head of Product Design at Freeletics

2017 – Present München, Germany

Leading a team of product designers, content strategists, researchers, and design technologists tackling behaviour change, gamification, and scaling design across multiple platforms.

Manager, Global Experience Design at Amazon

2016 – 2017 Seattle, WA

Directed digital human-centered design and research for international retail expansion.

Product Design Manager at Capital One

2014 – 2016 Seattle, WA

Founder + UX Director at Smoov

2009 – 2012 Seattle, WA

Founder and Director of UX, leading designers and developers on client projects. Provided user experience design and research for 2Advanced, Disney, Namco/Bandai, Symantec, and more.

Senior Interaction Designer at AT&T

2008 – 2014 Seattle, WA

Product Designer at Onehub

2008 – 2008 Seattle, WA

Mobile UI/X Designer at Microsoft

2006 – 2007 Redmond, WA

Freelance Web & Product Design at Aethelyon

2004 – 2006 Seattle, WA


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