Stephen M. Walker II

  • Head of Product Design
  • München, Germany

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Stephen is an entrepreneur and design leader, currently building health and fitness mobile apps at the German startup Freeletics. His team of product designers, content strategists, researchers, and design technologists are tackling behaviour change, gamification, scaling design, and managing an award-winning app ecosystem.

Prior to joining Freeletics in December 2017, Stephen directed Human-Centered Design and Research at Amazon, solving international user experience problems.

Over the past fourteen years he provided creative direction, product design, and digital strategy for brands such as Amazon, AT&T, Bandai Namco Games, Capital One, Disney, Microsoft, Oberto, and Symantec. He founded three companies, most recently Smoov, a design boutique providing consulting services for web, mobile, and gaming platforms.

Outside of the office, you might find him traveling, shooting photos, or directing short films. His travel photography is featured worldwide and sold commercially over the years through retailers such as Urban Outfitters and


Head of Product Design at Freeletics

2017 – Present München, Germany

Leading a team of product designers, content strategists, researchers, and design technologists tackling behaviour change, gamification, and scaling design across multiple platforms.

Manager, Global Experience Design at Amazon

2016 – 2017 Seattle, WA

Directed digital human-centered design and research for international retail expansion.

Principal Product Designer at Capital One ShareBuilder

2014 – 2016 Seattle, WA

Directed and managed design for Investing line of business, facilitating Design Sprints that begin with customer empathy, build in team diversity, and end with rich customer insights. Rolled up sleeves and launched 10+ experiences, with countless iterations to gain customer and stakeholder feedback.

Founder + UX Director at Smoov

2009 – 2012 Seattle, WA

Founder and Director of UX, leading designers and developers on client projects. Provided user experience design and research for 2Advanced, Disney, Namco/Bandai, Symantec, and more.

Senior UX Designer at AT&T

2008 – 2014 Seattle, WA

Interaction design lead on B2B special projects, traveling between Seattle and Dallas to design site architecture, develop UX guidelines, mentor new hires, and review team work. Crafted and designed responsive strategy for small business eCommerce sites, redesigned search, and implemented end-to-end analytics for improved customer analysis. Delivered 30+ features and enhancements resulting in annual cost savings and incremental revenue.

UI/X Designer at Onehub

2008 – 2008 Seattle, WA

Product UI and marketing design.

Mobile UI/X Designer at Microsoft

2006 – 2007 Redmond, WA

Mobile, desktop, and web design for media sharing.

Freelance Design at Aethelyon

2004 – 2006 Seattle, WA

Web designer for hire.


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